When the Mexican Secretary of Culture approached us to collaborate with a community of craftsmen from our choice, we couldn't refuse.
We chose Buenavista del Cuellar, a community of leather craftsmen specialized in bags, sandals and saddles. The material they use, Baqueta, is a pretty sturdy durable type of leather that, as it has a natural tanning process, it's patina changes from a clear beige, to a honey-brown.
The community of Buena Vista del Cuellar is in the state of Guerrero, close to the city of Taxco.
The Studio interviewed several craftsmen of the community, in order to find their prefered skills and learn more about their tools, their materials, but most important, their motivations.
We studied the materials and process of each craftsmen and craftswomen of the community, in order to deep understand their skills and motivations.
With the results of our research, we stated to do prototypes of several products that could outcast their skill on modern-functional products.
Development and Prototyping.
The result is a collection of products that are highly functional and durable. Most of these products can be purchased at our online store.
Client: Secretaría de Cultura, Gobierno de México.
Art Direction: José de la O.
Research and Product Design: Manuel Torres and José de la O.
Images: Alejandro Espejel, Fernanda Lavín, Manuel Torres and José de la O