We developed this product concept for this Dutch interior and lifestyle brand as we found that there are no pretty floating trays in the market. The goal was to create a functional product that could express the values Fatboy the Original are known for, through the use of material, manufacturing techniques and visual narrative.
Client: FatBoy the Origina / Pitch.
Art Direction: José de la O.
Concept & Research: Alejandro Espejel, Erika Nogueron & Thomas Hoogewerf.
Product Design: Alejandro Espejel & Thomas Hoogewerf.
Illustrations & Renders: Alejandro Espejel, Thomas Hoogewerf & Erika Nogueron.
Project Assistant: Diana Soto.