Bi Yuu is a rapid growing brand specialising in woven rugs and textile design accesories, with a strong vision in quality, social responsibility and design. This textile brand need to consolidate it´s visual identity and they asked us to design a visual identity system that could be easily used by their design team.For all the graphic communication, we took the bold decision to not use any color, in order to let Bi Yuu´s products all the leading role in their communication.
Client: Bi Yuu.
Art Direction: José de la O.
Graphic Design: Fernanda Lavín.