Language evolves slowly but constantly it’s modifying the way we talk and write.
The Spanish language could be confusing, complicated and unpractical, as most of the orthographic rules come from cultural and geographical eventualities rather than practical reasons.
As the only way to learn the correct use of orthography is by memorizing these complicated rules, writing correctly could be extremely challenging for people suffering of dyslexia or attention deficit disorder.
If we eliminate some of this rules, the Spanish language could become a more simplified, easy-to-write language, specially when future generations are preferring to use keyboards instead of handwriting.
In 2010, the Royal Spanish Academy, the institution that function as chief arbitrary of grammar for the Spanish language, decided to eliminate two letters from the Spanish Alphabet.
Even if this decision created an overall disgust with several scholars in Latin America and most famously, the President of Venezuela at the time Hugo Chavez, the Royal Spanish Academy decided that by eliminating the “CH” and “LL” could bring a more practical and simplified alphabet.
What if we could take this simplification to its extreme?
With this question in mind, Studio José de la O designed a new alphabet that could bring a more efficient way of communicating by writing on digital platforms for users with dyslexia or ADD.
NUEVA QWERTY is a simplified alphabet that, by merging all similar phonemes and eliminating tildes and “mute” characters, creates a tool of speculation on how the Spanish language could evolve on a near future scenario where digital platforms are the most relevant means of communication.
As a new alphabet must have a typeface, Times New Roman and Futura where redesigned, creating New Times New Roman and Futurysma. By having a medium on how this new alphabet could be applied, os on how this new alphabet would exist in the world.
Client: Self Initiated
Concept & Art Direction: José de la O.
Research: Eduardo Rivera, Montserrat Pasos & José de la O.
Images Design: Eduardo Rivera, Diana Soto Vega, Montserrat Pasos & José de la O.
Illustrations & Renders: Diana Soto, Montserrat Pasos & Sander Verbeek.