RoboKumbia is an Academic Project designed by Studio José de la O for the Industrial Design School at the Monterrey Institute of Technology in the Mexico City Region. The objective of the project is to speculate how technology would look like if it's conceived on a Mexican-Urban context. Each team of students found inspiration on everyday things to build a robot that would work sync with others as a musical band.Each robot plays an instrument just as a band would do, percussions, marimba, bass guitar and a synth. The song that this Voltron-like robot plays is named La Sampuesana, the first Cumbia song played in México.
Client: Monterrey Institute of Technology, Campus Mexico City
Creative Direction: José de la O
Imperio Contratoca (percussion): Jesus Martines, Gustavo Pacheco & Marco Ibarra.
Banda Cadenita (Bass): Ana Guerrero, Maite Alarcón & Montserrat Antuñano.
Kumbia Pachanguera (Marimba): Monica Arriaga, Ana Korkidi, Denisse Salmerón & Carlos García.
NeoElectroKumbión (Synth): Domienica Verduga, Victor Romo, Tonatiuh Prieto & Elba Rodriguez.
Elodias (Percussion): Miriam Benites, Liliana Radilla & Patricia Callejas.
Images and Video: Andrea de la Peña, Natalia del Río & José de la O.
Logo: José de la O