Client: Organización The Institute TITUELS.
Illustration: Speck Malacara
Project: In order to send an alternative message of the overused business driven achievements as the benefit of speaking english, aing a more creative and emotional message was proposed.
After studying several statistical data on the benefits of speaking English as a second language, they where converted into small illustrations that could communicate this language as a tool for self improvement.
Each illustration was released every month as a collectible poster on the cultural journal Cavea.