The Franz Mayer Museum: Giving a better understanding of who their visitors are.

The Franz Mayer Museum is the only private museum in Mexico City that entirely focuses on decorative art and design. It holds the most important decorative art collection in Latin America, and it houses the most relevant and avant-garde contemporary design exhibitions in Mexico.

At the beginning of 2020, the delaO design studio started to collaborate with The Franz Mayer Museum as creative, strategic consultants. Through foundational research, deep-dive interviews, and data análisis, we help the administrative team at the museum to have a better understanding of the internal and external perception of their core values, customer segmentation, and future opportunities and strategies. This project was a challenge as Mid-way; we had to change our strategy because of the Coronavirus. As we started our research in the field, we had to rethink our research strategy by doing user-centered research remotely. We use this as an opportunity to shift our findings approach from a qualitative to a more quantitative, that gave us more insights and more data to process. We are happy to work with institutions like The Franz Mayer Museum, as it is incredibly relevant to help this kind of organization in this time of uncertainty.