Floating Tray Concept for FatBoy
Design Concept for Dutch Lifestyle brand. We developed this product concept for this Dutch interior and lifestyle brand as we found that there are no pretty floating trays in the market. The goal was to create a functional product that could express the values Fatboy the Original are known for, through the use of material, manufacturing techniques and visual narrative.
Conceptual workframe.
Client: FatBoy the Origina / Pitch.
Art Direction: José de la O.
Concept & Research: Alejandro Espejel, Erika Nogueron & Thomas Hoogewerf.
Product Design: Alejandro Espejel & Thomas Hoogewerf.
Illustrations & Renders: Alejandro Espejel, Thomas Hoogewerf & Erika Nogueron.
Project Assistant: Diana Soto.