Portion Distortion for Anfora Studio
“Food choice decisions are not the same as intake volume decisions. People tend to rely on consumption norms to help them determine how much they should consume. Large-sized packages, large-sized restaurant portions, and large sized dinnerware all have one thing in common. They all perceptually suggest to us that it is more appropriate, typical, reasonable, and normal to serve”
Portion Distortion is a collaboration between Anfora Studio and Product Designer José de la O.
Unbalanced portions of food are one of the key factors for decrease health and gain weight. One of the reasons is that we have to rely on consumption norms in order to understand how much we should eat, for example, finishing up a plate.
As the trend in size at restaurants, packages in grocery stores and larger kitchenware in our homes, is to be bigger, we need to create new norms on to realise how much are we eating. This collection of tableware have a dotted pattern that works as a visual reference so we can see actually the size of our food, and avoid “Portion Distortion”.
The color cues on each dishware tells the quantity of food one should eat, from protein, salad, carbs or candy, while the dotted patterns help as a reference on personalising the size of each portion. Each size of portion size sown on the patterns follows the technique of “Portion by Hand” witch uses ones hand to see how much food one should eat.
The "Portion Distortion" Tableware Collection consists of a Dinner Plate, a Dessert plate a Soup bowl and a complimentary coffee mug. This high quality tableware is manufactured by Anfora, one of the most important factories of tableware in México.
For quotes and retailer's price list, please contact us at info@josedelao.info.
