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Neutral Fanny Pack

Neutral Fanny Pack: An accesory focus on inclusivity.

Neutral Fanny Pack the result of a collaboration between leather goods brand Lo Esencial and delaO design studio, that explores how objects would look like by eliminating gender associations. As the name suggest, the Neutral Fanny Pack brings a neutral and honest style that adapts to any type of personality, fostering freedom of expression. Lo Esencial, being a Leather goods brand that believes that their products are not only mere accessories but extensions of our daily life, delaO design studio proposed the Neutral Fanny Pack as a highly functional, reliable and versatile piece that allows it’s users to protect their most important objects and accessories during their daily commute. The design of the Neutral Fanny Pack leaves gender stereotypes behind and fits perfectly on the everyday life of all people.

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Iteration process

Prototyping

Client: Lo Esencial

Creative Direction: José de la O

Product Design Team: Lo Esencial & Studio José de la O, .

Pictures: Andrea de la Peña.